The most profitable segment in the real estate market isn’t first time home buyers. The “fattest” segment – where you can make the most money – is retirees and seniors. Over 10,000 Americans turn 65 everyday. More than 7% of them will sell (list) their home in their 65th year. Also  by the age of 85, 79% are renting. That means they have sold their property. You can have those listings! Having an understanding of this market segment and their unique needs and requirements will set you apart from other agents in your market and easily make you a real estate superstar. The key to tapping into this segment is knowledge. What are these customers doing with their homes? Are they downsizing?  Knowing the answers to these questions will give you an edge on serving this community and keep you loaded up with great saleable listings.


Dr. Mike Krein

RIO Genesis  |


Eric Lawrence Frazier MBA 
President and CEO

The Power Is Now, Inc.
Corporate Headquarters
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Riverside, CA 92501
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