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The Power Is Now - Social Media Marketing:

Tweets? Isn’t that a noise a bird makes?

Don’t know your tweets from your wall posts? Think social media is something for teenagers and children? Think again! It’s time to learn about the shear power of the Internet, the power of social media for business.

Here are some simple facts that will blow your mind about the power of social media:

  • 27% of all U.S. Internet time is spent on Facebook.
  • 74% of all marketers say Facebook is important to their lead generation strategies.
  • Companies that generate more than 1000 Facebook ‘likes’ get close to 1400 website visits daily.
  • 36% of all marketers have found a customer on Twitter in 2013 so far.
  • 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.

And here is the biggest one…

  • Approximately 46% of online users rely on social media, when they make a buying decision.

(source – socialmediatoday.com)

So, tell me more about this social media thing
Social media has provided a voice for the voiceless as the Internet community can make or break a business. Some online users have stated that unless a company has social media accounts with the ‘big four’ (Facebook, Twitter, LinkedIn and Google+) then they wouldn’t trust that company! Surely that is shocking news to anyone!.

A few years ago that would have been an option but unfortunately that is no longer the case, industry experts state that: “Simply maintaining social media accounts for your business is not sufficient. Winning social media marketing requires commitment, strategy, deep industry insight, genuine engagement and clever social content curation”.

What does this mean for me?

In a nutshell, it means that in order to maintain a successful, engaging and productive social media network, you will need to be highly skilled in the inner workings of social networks. You will also need a methodical, proactive strategy towards achieving success using this exciting new medium for marketing nd networking.



Sound like too much?

Then take the pressure off by hiring an expert team to deliver your strong social media brand presence.The Power Is Now will assume all responsibilities for your social media needs by writing and posting content, monitoring and engaging with your target audience. The Power Is Now are experts in real estate and have both the expertise and know how to sucessfully engage with your audience and direct them to your offerings.



What will The Power Is Now do for my business?

Since The Power Is Now is in the business of serving real estate agents, they want to help agents with their digital marketing needs so that their clients can focus on their core business. The Power Is Now will help you evaluate your online presence in order to come up with an integrated social media plan that can maximize results for your business.




How much will this cost me?

Call or email for a Customized Plan

What will I get for my money?

Evaluation and business planning…

The Power Is Now will begin with an overall evaluation of your existing social media presence (if you have one already) and devise a plan for the short term business plan focussing on specific tactics to expand your reach on social media. This will then extend to developing a game plan for the development, frequency and execution of specific measurable achievements.

Strategies…

The Power Is Now will then optimize social media channels based on business strategy, this will include optimizing front page profile content based on the aforementioned strategy. The Power Is Now will advise on the joint responsibilities needed to take the social media presence forward.

Ongoing support…

The Power Is Now will manage social media accounts on the ‘big four’ (Facebook, Twitter, LinkedIn, and Google+) this includes the following:

  • Accepting friend requests and follows
  • Developing and posting content to news feeds
  • Monitoring channels daily and engaging with the audience
  • 1-3 status updates per social media account per day for 5 days a week (Monday thru Friday).
  • Integrated posts for all social media accounts.
  • All posts will encorporate social media tactics that will encourage better engagement with the audience (calls to action, asking questions, use of hashtags, engaging content, catchy updates and images).
  • Dedicated social media account manager.
  • Email support.
  • Bi-weekly social media management report to update you on the progress towards your goals .
Terms and Conditions:

This service is currently only available to VIP agents of The Power Is Now as an added benefit and is subject to the terms and conditions in the VIP Agent Program guide.


Frequently Asked Questions

1. What is a social Media Marketing Strategy Development Plan?

It is a plan that takes a comprehensive approach to expanding your reach on social media through ghostwriting, blogging, articles, online radio and magazines.  The plan includes post that we will source, and create to upload and the frequency of the post and over all execution of the plan. This nothing like you have ever seen before and it is exclusive on The Power Is Now.

2.  What Is Social Media Report

A report that lets you know how well our social media management is working.

3.  What kinds of posts/updates shall I expect?

Since your main audience is buyers and sellers of real estate, most posts will be about home buying and home selling. All posts with incorporate social media tactics that will encourage better engagement (calls to action, asking questions, the use of hashtags, engaging content, catchy updates and images). Links of articles will usually come from reputable online publications such as LA Times, the New York Post, Washington Post, Housing Wire, DS News, Inman and The Power is Now.

4.  Will all posts be the same among the different social media account be the same?

Yes, most posts will be the same among the different accounts because we assume that you have different friends/followers/connections among the different social networking accounts. According to studies, your friends on Facebook are not your contacts on LinkedIn.

5.  Are there any responsibilities on our part?

We will only be requiring you to give us your log-in details to all social media accounts. It will be most helpful when you can contribute information about yourself and your business, especially if something timely or relevant should be communicated on social media.

6. Can we post content outside of what you are posting?

Absolutely! We even encourage it. We only ask that you try to stay in communication with us when you do so we can avoid duplicated posts.

7. How much does it cost?

This service is FREE to all VIP agents of The Power Is Now as an added benefit to the program as long as there is a pending transaction of either a pre-approved deal or real deal at all times. The agent must also close at least one loan per quarter to enjoy this benefit. VIP agents who do not meet the conditions for the service will need to pay for such services at their own expense. The Standard Package is priced at $500 while the Premium Package is priced at $700.

8. How will I be billed?

This is a month-long agreement that executes the above outlined consulting and managed service areas. Payments will be made via credit card and billed on a monthly basis, starting on the date of this agreement and continuing every month. You will be billed on the 27th of every month.

9. Are there any hidden costs with your packages?

No hidden costs involved.

10. Can you design and customize our social media pages?

Yes, but additional charges will apply.

11. If we say yes, what is next?

We will be sending you an agreement and set-up form to get started on the strategy. The strategy takes a few days to complete. Once approved by you, we can start posting.

12. Why should I let The Power Is Now handle my social media activities?

Focus on being a great real estate agent and stay in front of your clients.  Maximize your income by selling your listings and representing your buyers.  Let us handle this work.  It’s below your pay grade anyway.  The highest and best use of your time is selling real estate not trying to be an internet and social media expert.  Social media experts do not sell real estate by the way.   We are experts in real estate and social media.  Our social media manager does one thing.  Social media.   We know what your future clients in your market want so we work with you to create content and offer them the information that they need and want. Once existing and potential clients see how involved you are in real estate news, events and information, they will even more reasons to seek you out to handle their next transaction.

Interested?   Set up a free consultation with Eric L. Frazier, MBA for more information.  Email. Kendra.Gedeo@thepowerisnow.com  to schedule an appointment.   To get started right away fill out the form on the left and our social media team will contact you within 48 hours.