The real estate business is a business that requires an in-depth personal connection, although when the issue of social media comes into play, it can scare many realtors. This doesn’t mean that there is no need to cultivate the social media presence of many realtors. As a matter of fact, social media is a powerful tool that will help you increase the odds of connecting with others more than you ever could in person.
Quite to the contrary of what most realtors think about social media, social media can help you forge connections by helping to establish a strong online presence, thus making the bond between you and your clients even stronger.
Importance of social media to realtors
Given that some social platforms have the capability to bring the whole world together, as a realtor this give you a great way to effectively reach your target market. One of the things that makes social media platforms important is the fact that the market is concentrated in one area.
Social media can also act as an analysis tool for you to view your progress in content reachability to the consumer. If you have your brand, you can use social media platforms to advertise it. Depending on the social response rate, you can be able to tell how the product is likely to perform once on the market.
Proper implementation and usage of social media platforms could lead to enormous success in terms of product reach. Also, social media has a unique characteristic in that it presents a unique opportunity for you to interact with potential prospects 24/7. Therefore, taking advantage of the opportunity afforded by social media can help you boost your sales.
Real estate and social media industry interactions
In the past few years, social media has become one of the key tools for realtors, businessmen, and entrepreneurs to compete and succeed in the marketplace. The real estate industry has taken a deep interest in learning and adapting to social media resources at a relatively high level compared to most other industries. The statistics below indicate how well realtors were satisfied using the social media resources for their services.
On the other hand, if you look at the industry’s potential to focus on the key networks that amount to the accomplishment of the set objectives, there is a tremendous improvement. Most of the agents have gone a step further to improve their marketing exposure through using a few specific social media platforms.
Overall, social media has shown a great capacity to help realtors develop and gain a strong market hold. Also, social media platforms have enable the real estate industry to gain a competitive edge against other industries.
How to use social media to boost sales
Many realtors have realized that using social media platforms provides access to a better market, making the sales process easy. Therefore, it is true that social media can help to boost sales at any given time if used correctly. Below are a few ways you can use different social media platforms to your advantage.
#1 – Add personality to your content
Social media platforms like Pinterest and Facebook allow the user to post listings on their page. It is important that you take advantage of this window of opportunity. Many realtors have used this feature to showcase some of their properties.
However well you are doing it, content without personality has a great chance to fail. Therefore, as you add your content, it’s better to impart a sense of personal touch. It’s better to have a few followers who are engaged with your content than a thousand who do not really care about your content.
Therefore, whenever you are posting to the social media platform, make sure that your potential clients can identify with your writing, appreciate it, and will want to engage with it.
#2 – Add useful and relevant imagery to the content
According to the National Association of Realtors, 90% of homebuyers are likely to find their property online. As such, it is crucial to use relevant images to market your properties on social media platforms.
Images have shown a great potential to attract consumers, since before making the purchase; the prospects need to see what they are purchasing with proper imagery of not only the home, but also the neighborhood.
When using a social media platform, images are going to help your content get noticed. Research conducted by MIT showed that people are likely to engage with content that has imagery with it.
Much to your advantage, you can use the images to post about your listings online or as a testimonial of happy clients. This will again help you boost your sales.
#3 – Add information about the location and neighborhood
One thing that social media platforms got right is the fact that you can post a large piece of great content in bits. Using this strategy, you can reach out to potential prospects and tell them more about the neighborhood as well as the location of the home.
It is important that you get to show off your listing’s neighborhood. This strategy will help you market your area to prospective residents, as well as show your knowledge and passion of the area you are intending to make the sales in.
Listings will tell the clients more about the specific home and not about the location. One way you are going to increase your buyer’s interest is by telling them why the area is great and why they should consider buying.
Use social media to tell the clients about some nearby attractions as well as to discuss the great things known about the community. Any event that the neighborhood celebrates is likely to give you a competitive edge.
Bottom line
Social media has proven to be a valuable tool for the industry and a key tool for realtors and sales agents. Agents can boost their sales and increase their visibility by implementing some technical resources in marketing. Since so many prospective clients will be located in one area, it is best that the agents research the needs of each market and specifically target those needs.
Eric Lawrence Frazier, MBA
President and CEO
NMLS #461807 CalBRE #01143484
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